Located in the heart of Allentown, Pennsylvania's business district, will&co. is a food hall celebrating local food and craft culture. Ashton's approach is grounded in the history of Allentown. The brand name, will&co., is inspired by the city's founder, William Allen, who established the city, plus the people building its community today.
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Will&co.’s website and social media platforms are warm and inviting—highlighting the restaurants, the people, and the foods that bring the space to life.
Ashton designed exterior canopy signage and interior wayfinding graphics, murals, and tenant signage to create a cohesive experience for visitors to the space.
Rendering by AE7