Logo Brand System Identity Development Branded Environment Interpretive Graphics
Mount Vernon Place Conservancy
Honoring the country’s first Washington Monument
The Mount Vernon Place Conservancy was established in 2008 to protect and restore the Washington Monument and surrounding park squares in Baltimore’s historic Mount Vernon neighborhood. Ashton conceptualized and designed a flexible identity system for the Conservancy and its branded events, including Flower Mart and Summer in the Squares.
Constructed in 1815, Baltimore’s Washington Monument was the first in the nation dedicated to George Washington.
The logo draws inspiration from the iconic Washington Monument and the geometric nature of the surrounding parks of Mount Vernon Place.
At nearly 14 stories above ground (227 steps!) the Washington Monument boasts beautiful 360˚ views of Baltimore city.
The MVPC identity also supports the Conservancy’s branded events, like Flower Mart, Baltimore’s oldest ongoing festival with live music, flower vendors, local artisans, and lemon sticks.
The painting featured in Flower Mart’s identity was created in 1915 by Baltimore artist Griffith Baily Coale. The scene depicts the 100th anniversary of the Washington Monument.
In June, the Mount Vernon Place Conservancy kicks off its annual Summer in the Squares series, which brings live concerts, movies, art activities, and yoga sessions to the park squares.