Towson University RISE Campaign
Envisioning TU’s largest capital campaign
Towson University partnered with Ashton to concept, design, and strategically launch its largest-ever capital campaign. In support of the University’s ambitious vision for its future, Ashton developed a campaign brand that reflected TU’s unique character, activated pride across its diverse community, and inspired a desire to invest in TU’s future. In just over two years, TU attracted nearly 30,000 first-time donors exceeded its $100 million goal.